The real estate market in Puerto Rico is heating up, which makes it a fantastic time to sell. If you have questions about selling your home or condo, we have the answers!

+ Q: How is the real estate market right now in Puerto Rico?

A: Puerto Rico’s real estate market is gaining tremendous momentum. Following hurricane Maria, we experienced a stagnant 2017 and signs of improvements in 2018 with modest growth. This positive trend has experienced a sharp improvement with over 14% growth in 2019 and is expected to continue in 2020, along with the upcoming years. In certain markets, the lack of housing supply is bringing the prices of the properties up. Due to the recent economic growth as result of the tax incentives and low interest rates, demand in real estate is rising sharply.

+ Q: Why should I list with your company?

A: Each community in Puerto Rico has its own character that appeals to a different buyer. Our fundamental goal is to expose your property to the right audience with the right message, in order to obtain the highest possible selling price. We provide resources and tools that allow you to list the property at an optimal seller’s price. Our team has developed an effective marketing campaign that combined with our extensive network and expertise, finds the right buyer in a short period of time. We know how to target buyers and how to keep them interested.

+ Q: How do you determine what the price of my home in Puerto Rico will be?

A: The market value of a property is the amount of money a buyer is willing to pay for it. Various factors are taken into consideration when pricing a home. Some of these are: current market conditions, comparable sales over the last 6 months, size, location, amenities and your net proceeds from the sale. Typically, we recommend obtaining a professional appraisal as part of the home selling process. Our firm will assist you by providing you with a comparative market analysis (CMA). A CMA is performed by comparing previously sold homes in the area and currently active homes for sale to know your competition. The market determines value and together we determine the price.

+ Q: What is your marketing plan and strategies to sell my home?

A: Our company has a large clientele that is extremely active in the Puerto Rico real estate market. Additionally, our website is a key tool to reach new prospects and an ideal place to share listings. We have access to an extensive network of buyer’s agents. This means we can work with other agents in the area to connect you with the right buyer.

Prime Realty Group’s marketing plan allows us to combine modern and traditional marketing strategies. To respond to buyers demands, we create a web-based listing brochure for your home, highlighting its key features. This permits potential buyers to easily access your listing information, photos, maps and virtual tours. Additionally, as part of our marketing plan we utilize a constant contact campaign and search engine optimization (SEO) to ensure your listing will be found by the right potential buyers.

We are always involved in on-line masterminds for social media. It’s crucial in today’s market for property exposure. Social Media ensures your home gets more hits and has better placement than the competition. We use the most popular social networks to increase the exposure of your home by posting photos, video tours and listing information to social media websites like Facebook, LinkedIn, YouTube Channel and Instagram.

All these resources are undertaken with one aim: to maximize your home’s market exposure that will result in the sale of your property.

+ Q: I am ready to sell my home in Puerto Rico, where do I start?

A: For most homeowners, their house is their greatest financial asset. You have spent time, money and effort making it a special place. If you are ready to make a move, you want to do it the right way. Take the first step by finding a top Realtor in your area. Call us today and we will guide you through the entire process.


When a property is marketed through the Prime Realty Group network, it begins a journey of extraordinary exposure. If you have been thinking about selling your home, now is a great time to do so. House prices continue to rise and you can get a price that helps you reach your financial goals. We offer our clients unparalleled concierge service. During all phases of a listing, from the initial paperwork and promotion through the closing process, we personally attend to all of the details. As a result, most of our transactions come through referrals. Please feel free to give us a call.

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